Description
Just Jam has been producing jam-focused e-liquids in the UK since 2016, building a reputation for flavour accuracy that’s hard to match. The Biscuit range extends that expertise into dessert territory, pairing a warm, buttery shortbread base with four distinct jam-led toppings: Original strawberry jam, Blueberry, Caramel, and Custard. These are 100ml shortfill e-liquids built for DTL (direct-to-lung) sub-ohm vaping, and the high-VG formula delivers generous vapour with clean, layered flavour from start to finish. Each variant in the Just Jam Biscuit shortfill range follows the same structure: a crumbly, buttery biscuit base underneath a fruit or creamy topping. The Original and Blueberry lean fruit-forward on the inhale, with the shortbread note coming through on the exhale. Caramel and Custard work differently, delivering a richer, creamier mid-note that blends more gradually with the biscuit character throughout the vape. These are unapologetically sweet, baked profiles – designed for vapers who want something satisfying and complex enough to vape all day without becoming cloying. Every bottle contains 100ml of 0mg e-liquid supplied in a 120ml bottle. That extra space is there for nicotine shots. Add 2 x 18mg freebase nic shots and you’ll bring the finished volume to 120ml at approximately 3mg – the standard nicotine strength for DTL sub-ohm vaping. Freebase shots are the correct choice for this range. The Just Jam Biscuit shortfill is formulated for high-wattage, direct-to-lung devices where freebase nicotine vaporises efficiently and delivers a smooth, clean result. Salt nic shots are designed for low-powered pod kits and aren’t the right match here. Flavour Profile Each of the four flavours in the Just Jam Biscuit shortfill range has a distinct character, so choosing the right one comes down to your personal taste profile. Blueberry Inhale: Bright, jammy blueberry with a vivid fruity sweetness Exhale: Warm, buttery shortbread biscuit base Style: Fruity-dessert Sweetness: Medium-strong Cooling: None Best for: Fruit-jam vapers looking for a biscuit range entry point – the blueberry note is bold and direct, and the biscuit keeps it grounded rather than sharp. Original (Strawberry Jam) Inhale: Classic strawberry jam, familiar, sweet, and true to profile Exhale: Crumbly, buttery shortbread with a lingering jam finish Style: Dessert, nostalgic British biscuit tin Sweetness: Medium Cooling: None Best for: Vapers new to the range or those who know Just Jam’s signature strawberry profile already. It’s the most accessible pick and the one that best represents the brand’s core identity. Caramel Inhale: Rich, sticky caramel sitting over a warm biscuit base Exhale: Deep, buttery sweetness with a caramelised finish Style: Indulgent dessert Sweetness: Strong Cooling: None Best for: Vapers who gravitate toward toffee, fudge, or caramel-led dessert liquids. This is the richest, most indulgent option in the range. Custard Inhale: Smooth, creamy custard blended with biscuit warmth Exhale: Velvety custard with a gentle baked-biscuit aftertaste Style: Creamy dessert Sweetness: Medium Cooling: None Best for: Custard shortfill fans who want added biscuit depth. If you already vape custard profiles regularly, this variant adds a layer of complexity without changing the core character you enjoy. Why Choose This E-Liquid? The Just Jam Biscuit shortfill range delivers layered, British-inspired dessert flavours in a high-VG format built for sub-ohm vaping. The biscuit base doesn’t hit as a single flat note – it develops progressively through the vape, shifting from a subtle warmth on the inhale to a more pronounced buttery finish on the exhale. That structure is what separates a well-made dessert shortfill from a one-dimensional sweet liquid. Best compatible with: Sub-ohm tanks, DTL pod kits, and RDL devices running below 1.0 ohm Layered flavour delivery: The biscuit base develops through the vape rather than competing with the primary topping flavour Smooth at DTL wattages: High-VG formula produces a soft, full-bodied inhale without harshness All-day profile: Sweet but structured – the biscuit grounding prevents the jam or cream notes from becoming overwhelming over long sessions Flexible nic shot compatibility: Works with a range of nic shots to let you customise your finished nicotine strength Four distinct variants: Fruity, creamy, caramel, and classic jam options within one coherent range Proven UK brand: Just Jam has been producing e-liquids since 2016 with a consistent track record for flavour accuracy Browse the full Just Jam collection to explore the wider range. VG/PG Ratio The Just Jam Biscuit range uses a high-VG ratio, which makes it well-suited to sub-ohm tanks and DTL devices running at moderate to higher wattages. VG (vegetable glycerine) is responsible for vapour production and gives the liquid its smooth, full-bodied character – the higher the VG content, the denser the cloud and the softer the inhale. PG (propylene glycol) carries flavour and provides a cleaner, thinner consistency that aids wicking. This ratio is not suited to MTL pod kits or low-powered devices, where a thinner 50/50 liquid is the right choice. High-VG liquids are too thick to wick correctly through the tighter coil heads used in pod systems and MTL tanks, which can cause dry hits or damage to coils. For best results with the Just Jam Biscuit shortfill range, use a sub-ohm tank or a DTL-compatible device running below 1.0 ohm. A wattage range of 40-70W is a solid starting point for getting the most from a layered dessert profile like this – the biscuit base becomes more defined at moderate-to-higher wattages while the jam note leads on the inhale. Bottle Size & Nicotine Strengths Bottle size: 100ml e-liquid supplied in a 120ml shortfill bottle Nicotine strength as supplied: 0mg (nicotine-free) With nic shots added: 2 x 18mg freebase shots brings the finished volume to 120ml at approximately 3mg Recommended nic shot type: F
